One Facebook ad has more power than you could ever imagine. I made over $250,000 with just a single ad. Today, I’m here to tell you exactly how I did it. I’m tired of content ‘experts’ that haven’t had any success sharing their knowledge. I want you to be able to make just as much money as I did.

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On December 30th, 2014, I launched www.VideoCamSunglasses.com. My website sold a mobile video camera that doubles as a pair of sunglasses. The only advertising method I utilized was a single Facebook ad.

Nine months later, I’ve generated over $261,000 in sales without ever developing another marketing method.

Target With Laser-Precision

The reason I was able to make so much money off a single ad is because it was targeted precisely. This is one thing Facebook does really well. They collect more data than just about any other advertising channel, so there are plenty of options. You’ll be able to drill down into just about anything that can be included on a person’s profile page.

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Taking the time to develop a clear picture of my target customer was the key here. I knew exactly the type of person that would buy my product and targeted only them. This is how I defined my target audience:

  • From the United States
  • Technology early adopters or pure mobile device users
  • Between the ages of 30 and 64
  • Male

I also allowed Facebook to provide my ads to audience lookalikes, an audience that is extremely similar to the one I specified.

The result was an extremely successful campaign. My potential audience was only about 1.4 million people, a fraction of Facebook’s total audience. But the people I did reach were my target customers.

Develop a Clear Picture That Resonates With the Audience

One of the worst things you can do with a Facebook ad is to make it clunky and hard to read. There are so many people on mobile devices today that you have to assume every potential customer is using a mobile phone. If your ad is too big or too intricate, they’ll simply keep scrolling.

The ad I used was a clear, simple picture of my product. The text included activities that resonated with my target audience: sports, outdoors, and family. Combining this carefully crafted ad with my precisely targeted audience allowed me to enjoy an incredible success rate.

Set Time and a Budget Aside for Testing

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Unless you’re extremely lucky, you aren’t going to create a perfect ad on your first shot. You’ll know your audience well so you’ll have a good launching point, but it’s still going to need some tweaking.

The best way to do this is by doing some simple A/B testing. See which individual variables perform better, and use the results to constantly create a better ad. I spent about $1,500 simply testing my ad out. This was a necessary expenditure to achieve my desired results.

Don’t Cut Any Costs

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The old adage ‘you have to spend money to make money’ is 100% true. I knew with only a single ad I’d need to do whatever I could to get it out there. I spent $1,500 simply testing the ad, and once I got it just right, it was time to launch it on the world.

I was spending $.31 per click, which amounted to $107,244.78 total. It was well worth it, however, since my ad converted over 9,000 customers. These customers purchased over 9,800 pairs (some buying more than one pair each), totaling sales of $261,000. All from a single ad.

I choose cost per click, since it made the most sense for my ad. Your situation may vary, so here are all of the various options Facebook offers:

  • Cost-per-click (CPC). You pay whenever somebody clicks your ad.
  • Cost-per-mille (CPM). You pay for every 1,000 people your ad is shown to.
  • Cost-per-action (CPA or PPC). Only available if your ad result is website conversions, you pay every time someone clicks through to your website and converts.
  • Cost-per-like (CPL). Only available if your ad result is pages likes, you’ll pay whenever an ad causes somebody to like your Facebook page.

As you can see from my results, choosing the least expensive isn’t always the best. As long as you’re paying less for advertising than you’re making in sales, you’re doing it right.

Do you have any Facebook advertising tips of your own? Any questions for me? Make sure to leave me a comment below!